Link to an example of a violation of number 6: here
Framing your project in a story format can help you refine your ideas because it bring teams together, create a more user-centered goal, and empathize with users for a better understanding overall.
Different ways to establish hierarchy in typography design are by creating emphasis in size, color, weight, style, and placement. An example of this would be a website from apple
The problem is to find endagered animals and spread awareness.
The audience is people who like animals.
The competition will be other nature/animal websites.
The key message is to show which animals are endagered and show that they need help.
The call to action would be to help these animals by using images and links.
The goal is to spread awareness, the way to measure it is to provide the source and a report with a link to see who has donated.